The Shampoo Rinse Cup Wins Best Baby Care Product at Kind+Jugend Germany
Friday, October 5, 2007 |  Printer Friendly
A Great European Start For The Shampoo Rinse Cup as TrendyKid Collect
Best Baby Care Product at the Kind+Jugend Show in Cologne Germany.
TrendyKid’s New Shampoo Rinse Cup pours success like water! The Shampoo Rinse Cup
collected its second award in as many weeks at the European Child Industry Show Kind+Jugend in Cologne.
The Innovation Award is to Kind + Jugend what a medal is to the Olympics. It honors outstanding achievements and makes the winners well known to the public and we are delighted the Shampoo Rinse Cup won the World of Baby Care.
The jury, which selects the winners during the run-up to the fair, was made up of representatives from international trade magazines covering the baby and infant's outfitting sector, trade representatives and health & safety experts.
The decisive criteria for selecting the winners are the products' design, safety, user-friendliness, degree of innovation, and quality of workmanship, with the greatest emphasis being given to innovation and safety.
The award was a great boost to the official launch of the Shampoo Rinse Cup to European Consumers and Retailers. Mark Stephens, Director of TrendyKid UK says, "We already believed that the Shampoo Rinse Cup would be well received in Europe, but to win best in category was more than we could of hoped for to start the fair. It gave us a great publicity boost for the product and reinforces it’s marketability to Europe”
The Shampoo Rinse Cup will now be featurig the pages of mother and baby magazines as a new hot consumer product. The award also followed with great sales with the signing of new European retailers such as Babies'R'Us and multiple European distribution networks.
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